World Championships.  Personal Records. Boston.

Run Smarter. Race Stronger. Stay Consistent.

Coaching marathon
Coaching marathon

Training fits into life. Not the other way around.

I'm Alicia, an endurance coach, host of Running Workouts, and mom of four who's figured out that the hardest part of training was never the miles. It's staying consistent when life doesn't cooperate. That's what I coach.


Podcast

The Endurance Balance Podcast

A podcast for athletes who want to train hard without letting the rest of life fall apart. Each episode tackles the real-world chaos of work, family, and everything else that competes with your training plan. You’ll get practical coaching insight, honest conversation, and realistic strategies for staying consistent, so you can chase big goals without sacrificing the life around them

Running Workouts Podcast

Audio coached guided running workouts.
I created this podcast to be able to help more people enjoy running as much as I do. I love the process, but running solo can be daunting. My goal is to create an experience that makes you look forward to your runs, have fun, and train smart!


Virtual & individualized coaching designed to meet your specific goals

If you're ready to stop guessing and be fully supported, let's do this together.

Coaching with me isn't a plan I hand you and disappear. It's a partnership. I'm in it with you, week to week, adjusting as your life actually happens.

Most of us are juggling this alongside work, kids, and everything else and most of us have picked up a niggle or two along the way. Your plan is built around your life, not the other way around. When things get chaotic, we adjust. When they don't, we push.

What's included:

  • A fully custom training plan, built around your goals, schedule, and history, including the off-season, so you're building a base and staying healthy year-round, not just training hard for one race and crashing after

  • Training Peaks Premium

  • Delivered through TrainingPeaks- synced to your calendar and smart watch

  • Direct messaging support - if something comes up, you're not waiting a week to hear from me

  • Monthly 1:1 check-in (video call) to talk through how things are actually going

  • Regular data review so your training stays honest to what your body's telling us

  • Run analysis whenever something feels off or you want a form check, not locked to a fixed schedule

  • Strength work built to support your running, not compete with it

  • Unlimited plan adjustments - life happens, the plan moves with it

  • Help identifying which races actually fit your goals and season

  • Race-day pacing and strategy, built specifically for your race

  • An end-of-season review - what worked, what didn't, what's next

  • Nutrition guidance as part of the whole picture, not a separate add-on

Two women standing on a winners' podium outdoors in a snow-covered landscape, holding awards at the Bigfoot Snowshoe Race. One woman is in first place, and the other is in second place. The background features snow-covered trees. A blue banner with the word 'AWARDS' is visible.

Training Plans

30 Min Coffee Chat
$75.00

A streamlined solution that covers the essentials to help you get started with confidence.

2027 Goal Planning
$100.00

A well-rounded package offering more features and flexibility to support your growing needs.

8 Week Hyrox Training Plan
$49.95

This 8-week HYROX training plan is designed for endurance athletes preparing for their first HYROX Open or Doubles race. The plan emphasizes aerobic endurance, compromised running, muscular durability, and race execution. Sessions are time-efficient (45–75 min) and progressively build toward race simulation and confidence.

Weekly Structure:
5 training days
1–2 rest/mobility days
1 key simulation workout weekly (weeks 4–6)

Every workout has a purpose:
Running teaches pacing under fatigue
Strength builds repeatable strength
Hybrid sessions teach transitions and control
Simulations remove fear
If you follow effort guidelines, race day will feel familiar, not chaotic.

Book a coffee chat

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Not sure where to start? Reach out for a complimentary chat. Let’s figure it out together.

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